Relevant experts pointed out adidas bounce women'S that outdoor sports is more than a popular trend, it is also a certain scale of the industry at the infant stage which is dependent on the movement itself, but also on the movement has influence as a whole, commonly known as "industry chain". But he domestic shoes enterprises are not perfect in their outdoor sports shoes and apparel industry, and minority of them specialize in outdoor sports functional fabrics and exploitation of outdoor sports shoes materials.
In 2010 Chinese outdoor equipments sales reached 6 billion Yuan to 8 billion Yuan, which was expected to reach 10 billion Yuan in 2011Now, although the sales scale gap between individual enterprises is relatively large, the outdoor sports market in China increases adidas samoa mens at a high speed of 30% every year and investment of the domestic outdoor sports market and consumer groups develop rapidly, therefore, the sales scale between outdoor sports brands and traditional sports brands will be reduced gradually.
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As to Nike Company; it tries to be the winner of the World Cup in 2010. And the first thing that occurs to Nike Company should be an advertisement for the World Cup. The advertisement wins great fame, and its name is "write the future". This advertisement is played by C Lo. After that, Nike football clothing is introduced. And these clothing is made especially for the national teams. It should be counted as a surprising thing that brazil which has won the world cup for five tines.
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