NEW YORK (AP) — In a story Jan. 30 about Super Bowl ads Discount David Edwards Jersey , The Associated Press erroneously named one of the astronaut twins. rected version of the story is below:Super Bowl ads offer simple escapism with star powerStar power from Sarah Michelle Gellar to Steve Carrell abounds in this year’s Super Bowl ads.By MAE ANDERSONAP Technology WriterNEW YORK (AP) — Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois. Steve Carrell hawks Pepsi.Star power abounds in this year’s Super Bowl ads.Advertisers are hoping to provide some welcome distraction and entertainment as economic fears persist and the nation’s political climate remains sharply divided. As much as this year’s Super Bowl will be a battle on the field between the New England Patriots and the Los Angeles Rams, it will be a battle between advertisers over who gets the buzz — and who gets forgotten.Celebrities are a relatively safe bet to garner good will from Super Bowl viewers who aren’t looking to be lectured at. There has been a retreat from more overtly political ads that were seen during the 2017 Super Bowl from such companies as 84 Lumber and Airbnb.“The big theme is a return to light-hearted humor,” University of Virginia professor Kim Whitler said. “There’s an acknowledgement the Super Bowl is about entertainment.”The Super Bowl remains advertising’s biggest mass-market showcase – and one of the last remaining ones in an age of personalized ads targeted to individual interests based on data collected by Facebook, Google and other tech mammoths. Digital ads are expected to make up nearly 60 percent of ad spending by 2020, according to eMarketer, up from about 50 percent in 2018.Yet a 30-second Super Bowl ad can cost more than $5 million. More than 100 million people in the U.S. are expected to tune in to Sunday’s game on CBS. SimpliSafe’s creative director, Wade Devers Austin Blythe Jersey , said the home-security company is advertising during the Super Bowl for the first time because the game has “a unique audience” primed to be interested in watching the ads.Advertisers are doing what they can to stand out — Bridges, for instance, revives his “The Dude” character from “The Big Lebowski” — while shying away from controversy.“It’s such a big investment. Advertisers really want to generate as much return as they can,” Northwestern University marketing professor Tim Calkins said. “I think we’ll see a lot of humor and product-focused advertising. A lot of advertisers are nervous about taking on big themes.”So don’t expect any mention of the government shutdown or the debate over building a wall at the Mexican border, for example.But safe can also mean dull.“It will be a lackluster year,” said Kelly O’Keefe, a professor at Virginia Commonwealth’s Brandcenter. “I hope to see a few standouts, but the ads could be more mediocre than they have in a few years.”TRIED AND TRUEA few old favorites are returning. Anheuser-Busch is trotting out its famed Clydesdales. They pull a dalmatian dog through a field populated with windmills to the tune of Bob Dylan’s “Blowin’ in the Wind” to promote the idea that Budweiser is brewed with energy from wind power.As for celebrities Kurt Warner Jersey , always a staple in Super Bowl ads, Jason Bateman appears as an affable elevator operator to showcase Hyundai’s Shopper Assurance program. M&M’s enlisted actress Christina Applegate, and Avocados From Mexico’s ad will feature Broadway star Kristin Chenoweth. Colgate Total’s ad features Luke Wilson as a close talker.STRONG WOMENOlay will play off horror movies and the phrase “Killer Skin,” with an ad starring Gellar. Toyota is highlighting the perseverance of Antoinette “Toni” Harris, a female football player at a California community college. And Bumble selected Serena Williams to be its spokeswoman in the dating app’s first ever Super Bowl ad.TECH RIBBINGMichelob Ultra has robots beating humans at sports like running and spinning. But then one robot looks longingly in a bar where people are enjoying a post-workout beer. “It’s only worth it, if you can enjoy it,” an on-screen message reads.In an ad for Pringles, a smart speaker laments not being able to taste the snack.Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out http://www.theramslockerroom.com/authentic-marshall-faulk-jersey , including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant.MUSIC MANIAThe Super Bowl reportedly had trouble finding artists to sing during the Super Bowl — singer Travis Scott agreed to perform only after the NFL agreed to donate $500,000 to charity. But there has been no hesitation with musicians jumping into Super Bowl ads.First time-Super Bowl advertiser Expensify created a catchy music video with rapper 2 Chainz and actor Adam Scott. The 30-second ad also features the song.Pepsi has long enlisted musicians to help sell its drinks and snacks. For its Doritos brand, Chance the Rapper is teaming up with the Backstreet Boys to promote a new flavor. Michael Bublé will star in an ad for Pepsi’s Bubly sparkling water brand. And an ad for Pepsi itself has Carrell with rapper Lil Jon and pop singer Cardi B.Mercedes-Benz, meanwhile, has Ludacris.SURPRISESAlthough many companies released their ads online early, Villanova marketing professor Charles Taylor says some are holding back “for the potential to make a bigger splash.” The NFL’s abrupt decision to relocate the Chiefs-Rams game set for Mexico City raises plenty of questions about why the decision was made so close in time to kickoff, given that a Shakira concert that damaged the field happened on October 11, more than a month ago.Per a source with knowledge of the situation Womens Eric Dickerson Jersey , the league had been receiving regular reports regarding the condition of the field since September. And it was a report that arrived on Sunday — after a November 7 concert and a November 10 soccer match — that spurred action.The NFL proceeded on Monday and Tuesday with previously scheduled meetings and inspections. Ultimately, the decision came less than 24 hours after the league surveyed the field on Monday afternoon.Reasonable minds may differ as to whether the league should have relocated the game before Tuesday. Regardless of whether it was relocation or resodding of the field or replacement of the surface with FieldTurf, something should have been done before this week.Apparently, the plan was to continue to receive regular reports about the condition of the field until Monday, at which time an inspection would occur and a decision would be made about whether to relocate the game. If that was the plan, the league should consider a new approach for future games in Mexico or elsewhere.Whether it’s more aggressive efforts to inspect the field or a more proactive approach to identifying alternatives or a bright-line rule that there will be no other events on the field for a month (for example) before the looming NFL game, this near-miss should prompt the league to take a step back and consider how to ensure that near misses won’t happen moving forward when it comes to the ongoing desire to play NFL games in other countries.
